![]() ![]() In other words, the codes used by Honey aren’t just general codes you pick off the internet. These deals, resulting in commissions for Honey, create the extension’s biggest form of income. Many websites, shops, and other businesses have struck deals with Honey. Honey clearly is more than a simple database for coupon codes. This way, so they claim, they’re able to keep Honey free without selling any of their user’s data. In other words, if you buy something from webshop X using Honey’s code, Honey will receive money from webshop X. Their partners, the sellers whose discount codes you use, provide them with a commission when a Honey member buys something using a promotion code. Honey’s strategy has to do with commissions and affiliates. How can free software become so valuable? How Honey makes moneyĪny successful business has a financial strategy: a way in which they make their money and are capable to continue to exist. In late 2019, PayPal revealed that they were buying Honey for $4 billion – their biggest acquisition so far. Some of the videos sponsored by Honey have been sponsored for tens of thousands of dollars. Honey might be a free extension, but that doesn’t mean it doesn’t deal with money at all. Because of their ads and sponsorships on platforms such as YouTube, Honey has been able to grow their brand and gain thousands (if not millions) of new users. You might have seen these ads at the start (or right in the middle) of a video. Here’s an example of such a sponsored video, in this case by MrBeast, a famous YouTuber with almost 30 million subscribers.Īside from directly contacting influencers, Honey also markets their services by buying advertisements on YouTube. They might mention the incredible discounts they were able to find with Honey, urging viewers to download the extension, which “only takes two clicks”. Honey has been sponsoring countless famous YouTubers, who will then talk about the extension in their videos. If you’ve heard of the Honey extension before, chances are that’s because they’ve worked with one of your favorite online influencers. How did they get this successful? And where did they get the money to run a business if their services are truly free? Honey’s advertising: YouTube But the question is: what’s the catch? Honey now has over 17 million members. Honey will find you the best coupon codes. Once you’ve filled your shopping cart on a web shop and find yourself at check-out, simply click the Honey logo in your browser. With Honey, you’ll always find the cheapest option without having to go out looking for yourself.Įven beyond Amazon, Honey will be able to help you out. Sometimes, the same product is uploaded to Amazon multiple times, each entry with a different price. On there, Honey will check whether the price you’re paying for a certain product is the cheapest one on Amazon. This means Honey will keep checking the price of that product and notify you if it drops below a certain point, so you’ll be able to buy it when it’s cheaper.Īnother option can be found on Amazon, the massive online marketplace that closely cooperates with Honey. With these buttons, you’ll be able to save a certain product to your “droplist”. Firstly, it adds buttons to the webpages you visit, most notably those in web shops. Honey makes several changes to your internet experience. Whenever you’re shopping online, you can click the Honey extension at the top of your browser to see which discounts are available. The extension runs in the background of your browser, so you’ll only see it when you need it. Honey, specifically, has both an app for your phone and tablet and a browser extension for your computer. Their goal is to make online shopping as cheap and fast as possible. Money-saving apps search the web for the best deals. ![]() Honey, however, currently is the most well-known one. There are many apps that work in a similar way, such as PriceScout and InvisibleHand. Honey searches the internet for existing coupon codes that will make the products you want to buy cheaper. Honey is an app and browser extension that helps you save money as you shop online. ![]() In this article we’ll tell you more about Honey, how it works during online shopping, how they make their money, and how this free money-saving app treats your personal data and privacy. Sounds useful, but is Honey really as amazing as it sound? These programs check the internet for active coupon codes and discounts on the products you’re about to buy so you’ll never spend too much. This is where extensions such as Honey step in. A $20 discount on the latest Nintendo, 10% off on your favorite shirts – every dollar saved is a dollar won. There are plenty of online discounts to be found, too. ![]() It’s so easy to click ‘buy’ and have a package arrive on your doorstep the next day. Online shopping keeps growing in popularity. ![]()
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